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Email marketing doesn’t have to be expensive. In fact, it’s one of the most affordable ways to connect with your audience and generate more sales. There are plenty of cheap email marketing services out there, each with their own pricing plans and feature offerings. It’s just a matter of finding the right fit for you and your business.
To help you out, we’ve compiled a list of the best and the cheapest options available.
Comparison: best value email marketing tools
Here is a comparison table of the best value email marketing tools, including their free plans and pricing for different contact lists:
| Email Service | Free Plan | Cheapest Plan | 5,000 contacts | 20,000 contacts | 50,000 contacts | 100,000 contacts | 500,000 contacts |
| — | — | — | — | — | — | — | — |
| Brevo | 9,000 emails | Unlimited contacts | $25 for 20,000 emails | Unlimited contacts | Free | $25 | $49 | $69 | $399 |
| HubSpot | 2,000 emails | 1 Million contacts | $50 for 1,000 contacts | $96 | $336 | $816 | $1,616 | $4,440 |
| Mailchimp | 1,000 emails | 500 contacts | $13 for 500 contacts | $75 | $230 | $385 | Custom quote | Custom quote |
| Constant Contact | X | $12 for 500 contacts | $55 | $130 | $300 | Custom quote | Custom quote |
| Mailerlite | 12,000 emails | 1,000 contacts | $10 for 1,000 contacts | $32 | $119 | $239 | $425 | $1,881 |
| GetResponse | Unlimited emails | 500 contacts | $19 for 1,000 contacts | $54 | $174 | $299 | $539 | Custom quote |
| SendGrid | 6,000 emails | 2,000 contacts | $15 for 5,000 contacts | $15 | $50 | $120 | $200 | Custom quote |
| Aweber | 3,000 emails | 500 contacts | $19.99 for 500 contacts | $49.99 | $149.99 | Custom quote | Custom quote | Custom quote |
| Omnisend | 500 emails | 250 contacts | $16 for 500 contacts | $65 | $230 | $330 | $720 | Custom quote |
| Sendpulse | 15,000 emails | 500 contacts | $8 for 500 contacts | $35 | $90 | $191 | $322 | $840 |
| Mailjet | 6,000 emails | Unlimited contacts | $15 for 15,000 emails | $15 | $35 | $35 | $95 | $425 |
| EmailOctopus | 10,000 emails | 2,500 contacts | $8 for 500 contacts | $24 | $65 | $150 | $290 | $1,270 |
| Benchmark | 250 emails | 500 contacts | $15 for 500 contacts | $58 | $138 | $279 | $499 | Custom quote |
| Sender | 15,000 emails | 2,500 contacts | $10 for 2,500 contacts | $22 | $83 | $168 | $299 | Custom quote |
| RedCappi | Unlimited emails | 100 contacts | $10 for 500 contacts | $34 | $99 | $198 | $499 | $1,398 |
| ActiveCampaign | 14-day trial | $15 for 500 contacts | $99 | $286 | $424 | $687 | Custom quote |
| Pabbly | Unlimited emails | 100 contacts | $29 for 5,000 contacts | $99 | $99 | $99 | $179 | $829 |
Something to be aware of is that while many of the above email marketing services offer unlimited monthly email sends on their cheapest plans, you’re only able to send unlimited emails to your contact list, which is typically the limiting factor on entry-level plans.
With Brevo, your contact storage will always be unlimited. Instead, you pay for the volume of emails you send, starting at $25 for 20,000 emails per month.
The best cheap email marketing services to save you money
Here are some of the best cheap email marketing services available:
1. Brevo
Brevo is an excellent value-for-money email marketing platform. It offers a range of digital marketing tools, perfect for small businesses, ecommerce giants, and everything in between. You can mix and match the various features to suit your own needs and budget.
Brevo is more value-oriented compared to other email marketing services because we don’t charge you for storing your contacts, only for the number of emails you send. (We don’t think it’s very fair to charge more for growing your business and gaining customers… That’s the whole point!)
Even better, Brevo offers all email features a business needs under one roof. Let’s take a look:
Drag-and-drop email editor
Creating beautiful emails is easy with Brevo. The drag-and-drop editor is intuitive and makes professional email design quick and straightforward. Personalize your emails with dynamic content, upload your brand kit, and keep track of performance — no technical expertise required.
As well, all Brevo plans have access to our gallery of fully-responsive email templates. (Even the free plan!)
Audience segmentation
Brevo lets you easily segment your contacts list into customized audiences for email marketing campaigns based on previous subscriber behavior, declared interests through opt-in forms, and other attributes. This way, you can target various subgroups of your audience with precision, driving both open rates and click-through rates.
Email personalization
Brevo gives you limitless options for personalizing your email content. From personal attributes like name and city to behavior attributes like last purchased item and discount applied, nearly any type of customer data can be used to create personalized content with Brevo. The result? Better customer experiences and better campaign performance.
Transactional email
Transactional Emails are an essential part of businesses’ customer communications, especially in ecommerce and SaaS. They allow you to send your most important emails based on a triggering activity like registrations, order confirmations, and password resets. Even better, you can brand transactional emails and enjoy top-notch deliverability rates with Brevo.
Marketing automation
Marketing automation lets you anticipate critical moments in your customer journeys and trigger predefined actions without lifting a finger. Send emails or SMS, update contacts based on their behavior, and create lists for different types of engagement. Let Brevo handle the little things so you can focus on the bigger picture.
A/B testing
To see what works best for your audience, you can test subject lines and email content with Brevo. Should your email be plain text or image-rich? A fun, punny subject line or a serious one? You’ll know what your audience prefers after an easy A/B test and seeing the opening and conversion rates.
Subscription forms
Signup forms support your email marketing efforts by collecting email addresses of prospects. With Brevo, you can create your own branded signup forms in minutes and start building your email list on the platform. No extra tools needed. What’s more, you can collect all kinds of customer data with Signup Forms to use for targeted segmentation later on.
Check out these newsletter signup form examples for inspiration!
Compliance
Brevo makes being CCPA, CPA, and GDPR compliant easy! You can quickly add double opt-ins or email preference checkboxes to Signup Forms. Then, you can manage subscribers according to the permission they gave. This not only keeps you within the law but helps ensure good email deliverability.
As a more general note, whatever bulk mail software you choose, be sure it takes steps to ensure your contacts’ privacy and your own sender reputation.
Other Brevo features
In addition to a complete email marketing service, Brevo also gives you:
- SMS marketing
- Landing pages
- Web push notifications
- Live chat
- Social media scheduling
Brevo offers countless digital marketing tools, all the while being one of the cheapest email marketing platforms on the market. Create your free account today and enjoy unlimited contact storage, 40+ responsive email templates, and 300 email sends per day.
2. HubSpot
HubSpot is an email marketing solution popular with pros and startups. It combines marketing automation tools with some free email allowances that fit most marketing strategies.
For email, subscription forms, and live chat, you need the Marketing Hub product starting at $45/month for 1,000 contacts. For more CRM features, the CRM Suite comes at separate pricing.
Go into detail: HubSpot vs. Brevo
3. Mailchimp
Mailchimp is often seen as the go-to email marketing service provider for those new to the scene, but it’s not cheap. The intuitive interface lets you set up campaigns, tag subscribers, and create automated workflows.
Mailchimp offers a free plan for up to 500 contacts and 500 emails/day (but 1,000 emails a month total). The full suite of email marketing capabilities and advanced audience insights, custom branding, and a host of templates come at the higher price tier.
If you’re looking for other options, however, check out the 11 best Mailchimp alternatives.
These are just a few of the best cheap email marketing services available. It’s important to consider your specific needs and budget when choosing the right platform for your business.
