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Your digital marketing strategy is only as good as the tools that you use to execute it. The right digital marketing software tools can help you execute your plans more seamlessly and generate a bigger impact from your marketing efforts. In the process, these tools will also help you save time and resources while boosting productivity.
So to be exceptional at digital marketing, you also need to be equipped with the right tools. We’ve shortlisted some of the top digital marketing software tools that you should consider adding to your toolkit. Plus, we’ve divided them based on different strategies to make your search even easier. Let’s take a look.
SEO Tools
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SEMrush: Price starts at $119.95/month. SEMrush is an all-in-one marketing platform that’s particularly known for its SEO capabilities. The platform offers comprehensive tools for various aspects of SEO including keyword research, on-page SEO, link building, rank tracking, local SEO, and competitor SEO analysis. SEMrush’s keyword research tools provide an overview of any keyword, find the best keywords to use, and discover untapped opportunities. Their on-page SEO tools conduct a site audit and provide improvement suggestions. The link building tools analyze backlink profiles and acquire links from reputable sites. SEMrush also allows you to track your ranking, benchmark it against the competition, and improve your ranking in local searches.
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Ahrefs: Price starts at $99/month. Ahrefs is a powerful SEO tool that helps improve your ranking and drive relevant organic traffic to your site. The dashboard gives you a high-level view of your performance and progress. The site audit tool automatically scans your site for issues and opportunities for improvement. The site explorer tool analyzes the competition in terms of keywords and backlinks. The keyword explorer tool helps you discover relevant and profitable keywords. The content explorer tool provides creative content ideas and linking opportunities. With Ahrefs, you can build a powerful SEO strategy to get on the first page of relevant search results pages.
Lead Generation Tools
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OptiMonk: Paid plans start at $29/month. OptiMonk is a powerful popup builder that allows you to deliver customized offers based on different stages of the customer journey. You can build your list by greeting first-time visitors with smart welcome popups, lucky wheel popups, and conversational popups. OptiMonk also allows you to enhance visitor experience using smart product recommendations and shopping quiz popups. This tool is perfect for driving conversions on your site as it lets you design popups to promote your best deals. You can deliver timely popups to offer free shipping, promote seasonal offers, or catch customers before they abandon their carts. OptiMonk also allows you to improve the customer journey using survey popups to collect feedback so you know exactly what needs to be optimized.
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OptinMonster: Starts at $14/month. OptinMonster is a leading lead generation software tool that turns website visitors into leads. It offers features like floating bars, scroll boxes, lightbox popups, geolocation targeting, exit intent detection, gamified wheels, and page-level targeting. With OptinMonster, you can create visually stunning offers using pre-built templates and instantly engage your prospects. The tool comes with a powerful targeting and segmentation engine that allows you to personalize your offers and deliver them to the right people at the right time. You can even test different offers and designs to see which ones have the most impact on your audience, enabling you to get remarkable results.
Social Media Management Tools
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Sprout Social: Starts at $89/month. Sprout Social is one of the most powerful social media marketing and management platforms in the market. It offers comprehensive features to manage every aspect of your social media marketing efforts–from listening to publishing to engagement to analytics. The listening tool lets you listen in on conversations about specific topics and brands so you can uncover trends and get a better understanding of your audience. The publishing tool comes with a visual calendar that you can easily manage and edit by dragging and dropping cards between different dates and time slots. You can even schedule your posts to go out at specific times, especially by utilizing the optimal post timing suggestion. Sprout also comes with a universal inbox where you can monitor and respond to messages and comments across all your social media accounts.
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Hootsuite: Starts at $49/month. Hootsuite is another comprehensive social media marketing and management tool. It allows you to manage all your customer care channels in one place including SMS, WhatsApp, and live chat in addition to social media and apps. Hootsuite also offers integrations for all major social media channels such as TikTok, Facebook, Instagram, YouTube, LinkedIn, Twitter, and Pinterest. The platform comes with a visual calendar to easily plan your publishing schedule. It also lets you schedule your posts to automatically go out at specific times. Hootsuite’s monitoring features lets you stay on top of upcoming trends whereas the engagement tool allows you to address all your incoming messages instantly. The platform even allows you to manage your paid ads easily from one place.
Email Marketing Tools
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Constant Contact: Starts at $9.99/month. Constant Contact is a digital marketing platform that comes with CRM and social media marketing capabilities. It’s mostly known for its powerful email marketing solution as it offers comprehensive and easy-to-use features. You can choose from any of the pre-designed templates and customize them using the drag-and-drop email editor. The platform lets you segment your list and automate your emails based on different behavioral triggers. Constant Contact also lets you track your email marketing results in real-time so you can constantly make improvements and enhance your performance.
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Moosend: Starts at $9/month. Moosend is one of the most powerful email marketing software tools in the market with robust features and an easy-to-use interface. It boasts a drag-and-drop email editor that allows users to easily customize pre-built templates and create stunning emails. It also allows you to A/B test your emails to see what works best. You can even segment your lists to deliver the most relevant offers to the right recipients. The software also offers email automation templates and drag-and-drop automation editors to simplify your marketing automation. This allows you to send timely and relevant emails to drive conversions and engage your prospects. Moreover, you can even use Moosend to create eye-catching landing pages that align with each email to further improve the chances of conversions.
Conversion Optimization Tools
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Optimizely: Price on request. Optimizely is a digital marketing software tool for optimizing digital experiences to drive improved conversions. Its powerful A/B testing tool allows you to experiment with every aspect of your website to see what delivers the best results. Plus, the visual editor is easy to use, empowering your team to get started even without the need for a developer. The platform lets you leverage experimentation and personalization so you can create experiences that are personalized to the preferences of each customer. You can deliver personalized offers, relevant content recommendations, and targeted messaging to drive conversions.
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Unbounce: Starts at $90/month. Unbounce is a landing page builder platform that allows you to create high-converting pages. It features an easy drag-and-drop editor that allows you to quickly put together attractive landing pages in minutes. One of the most impressive features is the dynamic text replacement feature, which automatically matches the landing page text based on each visitor’s search terms to improve the likelihood of converting. Unbounce lets you run A/B tests to see how well each variation of your landing page resonates with your visitors. You can then make adjustments based on the results so you can increase conversions. The platform also provides you with different targeting tools so you can customize the offer based on location, referral source, and browsing history.
Graphic Design Tools
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Canva: Paid plans start at $13.99/month. Canva is a graphic creation tool that allows you to create stunning visuals for your digital marketing efforts. The platform offers tons of pre-designed templates sorted by the purpose of your design. This includes platform-specific social media posts, YouTube thumbnails, logos, videos, and more. Canva’s brand kit feature helps maintain consistency with your visuals by allowing you to create a kit with logos, brand fonts, brand colors, and color palettes.
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Venngage: Paid plans start at $16/month. Venngage is a powerful graphic design tool, mostly known for its infographic design features. The tool lets you design stunning infographics using pre-built templates that can be customized with your choice of backgrounds, illustrations, colors, fonts, and icons. Venngage also offers tons of templates and editing tools for different design projects such as ebooks, presentations, white papers, diagrams, roadmaps, coupons, and social media posts.
Create Your Digital Marketing Toolkit
From tools that let you automate different marketing activities to tools that let you design stunning landing pages that convert, there are a number of tools with different capabilities that you need in your digital marketing toolkit. Make the most of our list to get a better sense of what you might need. Then look at your existing toolkit to assess what you need and find the best digital marketing software tools that fit within your budget. With the right tools, you can execute your digital marketing strategy more effectively and achieve better results.
