Top 10 SEO Courses

Introduction

Ecommerce professionals, whether seasoned experts or beginners, can benefit greatly from taking SEO courses. These courses not only help you stay updated with the latest trends in ecommerce, but also fill any knowledge gaps you may have and enable you to unlock the full potential of your online store. With a simple Google search, you can find hundreds of ecommerce courses taught by experienced marketing professionals from around the world. However, choosing the right course that suits your skill level and budget can be a daunting task. In this article, we have compiled a list of the top 10 SEO courses you can take this year, ranging from beginner to expert level. Some of these courses have an enrollment fee, while others are free, providing you with plenty of budget-friendly options.

1. HubSpot: Ecommerce Marketing Course

HubSpot’s Ecommerce Marketing Course is a comprehensive course that focuses on helping you develop a strong inbound marketing strategy. Taught by instructor Ethan Giffin, this course shares valuable tips, tricks, and case studies to help grow your business. It teaches you how to adapt and implement inbound marketing strategies specifically tailored to address the unique challenges faced by ecommerce businesses. This course consists of four lessons, three quizzes, and 10 videos, with a total duration of approximately 34 minutes. It is perfect for both new and experienced ecommerce business owners who want to refine their inbound marketing strategy.

Ideal for: This course is perfect for both new and experienced ecommerce business owners who want to sharpen their inbound marketing strategy.

Cost: This course is free but requires an email opt-in.

2. Udemy: Selling on Amazon

Udemy’s Selling on Amazon course is designed for individuals who are interested in becoming successful Amazon sellers. This course covers the four most effective strategies for selling on Amazon, including Amazon SEO, recommendations and algorithms, ads, and listings. In addition to the course content, you will also receive various freebies and extras, such as downloadable worksheets, exercises, 15 minutes of coaching call, access to the instructor’s Facebook community, and more. The course consists of 13 sections and can take up to four hours to complete. Udemy also offers a wide range of courses that can help you improve your ecommerce website and utilize platforms like AliExpress.

Ideal for: This course is perfect for people who want to start selling on Amazon.

Cost: The course costs $50, but Udemy often offers promotions where you can buy it for as low as $10.

3. Skillshare: Ecommerce Essentials

Skillshare’s Ecommerce Essentials is a one-hour class specifically designed for individuals who are taking their first steps into the ecommerce world. Taught by Tracey Wallace, BigCommerce’s editor-in-chief, this course offers actionable tips and guidance. It covers topics such as choosing the right product for your niche, evaluating your market, understanding the competition, finding the right platform, and scaling your business. Additionally, you have the option to join the community and share your work with other members who have taken the class. To date, Skillshare’s Ecommerce Essentials course has helped over 36,000 students start their ecommerce businesses.

Ideal for: This class is perfect for people who want to start an ecommerce business as a side hustle or a new career.

Cost: You can join this class free of charge.

4. Google: How to Get a Business Online

Google’s How to Get a Business Online course offers a unique perspective compared to other ecommerce courses. In addition to teaching you about ecommerce website security, this course also focuses on techniques to keep hackers out. It covers topics such as basic SEO, Google Analytics, and online advertising. The course consists of seven modules and lasts for approximately three hours. It includes video tutorials, tips, end-of-topic assessments, and actionable steps to plan your online business strategy. Upon completion of the course, you will receive an ecommerce certification. This course is suitable for individuals who are starting a career in ecommerce, looking to try something new, or aiming to grow their online business.

Ideal for: People who are starting a career in ecommerce, want to try something new, or are in the process of growing their online business.

Cost: This course is free with registration.

5. Shopify: Ecommerce Email Marketing 101

Shopify’s Ecommerce Email Marketing 101 course is specifically focused on email marketing and how to create a successful email marketing strategy. This course covers various aspects of email marketing, including different types of emails, choosing an email service provider, writing effective emails, and examples of email mistakes to avoid. The course has a duration of two hours and seven minutes, with six modules consisting of 38 lessons.

Ideal for: This course is ideal for anyone new to email marketing.

Cost: This course is free.

6. LinkedIn: Ecommerce Fundamentals

LinkedIn’s Ecommerce Fundamentals course is designed for individuals who have an ecommerce idea and want to turn it into a profitable online store. Taught by instructor Patrick Rauland, this course helps you develop your ecommerce idea into a sustainable and successful online business. It covers topics such as selecting a target industry or niche, defining your target audience and buyer persona, selecting and validating your ecommerce idea, registering for permits, developing your brand, and selling your products. Upon completion of the course, you will receive a certification that can be displayed on your LinkedIn profile. The course has a duration of one hour and 22 minutes.

Ideal for: This course is perfect for ecommerce beginners who struggle with putting their ideas into action.

Cost: This course costs $35.99.

7. Digital Marketer: Ecommerce Marketing Specialist

Digital Marketer’s Ecommerce Marketing Specialist course is an intensive course designed for intermediate or advanced marketers. This course provides in-depth knowledge to help take your ecommerce sales to the next level. It covers new ecommerce trends and how to leverage different technologies to accelerate the growth of your business. The course has a duration of four hours and includes five modules with 40 lessons. Upon completion, you will receive a badge designating you as a “Certified Ecommerce Marketing Specialist” that can be added to your website, email signature, or LinkedIn profile.

Ideal for: This course is ideal for individuals who already have an ecommerce store and want to optimize it for maximum success.

Cost: The Ecommerce Marketing Specialist course costs $495.

8. Alison: Diploma in E-Business

Alison’s Diploma in E-Business is an extensive course designed for business owners who want to rapidly grow their online stores. This course covers topics such as improving search rankings, setting up Google Ads, and measuring ROI from ads. It teaches you how to analyze metrics and troubleshoot issues that may arise with your ads. The course has a duration of ten hours and upon completion, you will receive a diploma in e-business.

Ideal for: Alison’s Diploma in E-Business is perfect for individuals who want to learn more about Google’s tools and how to implement them in their ecommerce business.

Cost: This course is free.

9. BigCommerce: eCommerce Masterclass for B2B Sales

BigCommerce’s eCommerce Masterclass for B2B Sales is designed for individuals who are expanding their hybrid ecommerce business or exploring B2B selling for the first time. This course helps you understand the nuances that separate B2B from B2C selling. It covers topics such as setting up a B2B portal, back office, and product information management. It also covers how to choose the right suppliers, multi-level purchase approvals, B2B shipping, and more. The course consists of nine videos that break down B2B ecommerce into easily digestible bits. The best part is that you can move at your own pace throughout the course.

Ideal for: This masterclass is ideal for anyone looking to venture into B2B selling, with some basic knowledge of ecommerce.

Cost: This course is free with registration.

10. Coursera: Digital Marketing Specialization

Coursera’s Digital Marketing Specialization course provides an in-depth understanding of the motivations behind data and analysis methods used by marketing professionals. This course covers various topics, including web analytics tools and techniques, social commerce, SEO, and more. The specialization consists of seven courses that provide a comprehensive understanding of different core areas in ecommerce. The course requires approximately five hours per week and takes up to eight months to complete. This course is best suited for beginners who want detailed information from industry experts and have eight months to spare.

Ideal for: This course is best for beginners who want in-depth information from industry experts and have eight months to spare.

Cost: This course is free with enrollment.

Conclusion

Choosing the right SEO course depends on your level of expertise and specific goals. If you are a beginner, start with a course that provides an introduction to ecommerce. This will help you establish a strong foundation before diving into more complex content. If you already have some knowledge in ecommerce, choose a course that focuses on a specific area you want to learn more about, such as incorporating Google tools into your business. Experienced professionals who want to stay updated with trends and learn new techniques should consider joining a master course that skips introductory content. Regardless of the course you choose, continuous learning and utilizing the tools and resources available to you will help you grow and succeed in your online business.