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Email marketing is a powerful strategy that offers numerous benefits for businesses. It can boost sales, enhance customer engagement, create brand awareness, acquire new customers, and more. With email marketing revenue expected to reach $11 billion by the end of 2023, it’s no wonder that marketers are investing in this age-old marketing technique.
If you’re looking to learn more about email marketing, there are plenty of courses available to help you master this digital marketing strategy. In this article, we’ll list the top 10 email marketing courses that can help you enhance your skills and achieve better results with your email marketing campaigns.
1. Omnisend Academy
Omnisend Academy offers a comprehensive email marketing course that covers a wide range of topics, including email design, list building, automation, and reporting. Taught by experts, the course is suitable for both beginners and advanced email specialists, whether you’re an in-house marketer or part of an email marketing agency.
The course also teaches you how to use Omnisend’s features to create automated and targeted campaigns and how to measure their performance to improve ROI. When you sign up for Omnisend Academy, you get lifetime access to all the resources for email marketing for ecommerce. All the educational material is prepared by experts in-house and is constantly updated to keep up with the evolving marketing landscape.
Pros:
– Covers a wide range of topics on email marketing
– Taught by experts
– All email marketing courses are free
Cons:
– Not many advanced level courses, but that may change in the future
Pricing: Free
2. HubSpot Academy
HubSpot Academy offers comprehensive email marketing courses that cover a wide range of topics, from the basics of email marketing to advanced tactics and strategies. Their certification course in email marketing is free and can be completed at your own pace. Once you’ve completed the course, you can take an exam to earn a certificate and embed the certification badge on your website or link it to your LinkedIn or Upwork profile.
Pros:
– Well-structured course
– No fee
– Available in 5 languages
Cons:
– Provides theoretical knowledge, but lacks practical value
Pricing: Free
3. Mailchimp
If you’re already using Mailchimp for your email marketing campaigns, their free email marketing course is a great option for you. Designed for beginners, the course covers everything from building an email list to creating and executing campaigns. You’ll need to be a member of the Mailchimp & Co program to access the course, but it provides email marketing certification free upon completion. You can also earn multiple certifications, such as email marketing certification, email marketing automation certification, and Mailchimp certification through different email marketing courses by Mailchimp.
Pros:
– Interactive courses
– Offers certification badges that can be shared on other platforms
– Focuses on the Mailchimp platform, making it a good choice for Mailchimp users
Cons:
– Accessible only to members of the Mailchimp & Co program
Pricing: Free (for Mailchimp & Co members)
4. DigitalMarketer
DigitalMarketer offers comprehensive digital marketing courses, including an advanced email marketing course. This course is designed for experienced digital marketers who want to enhance their email marketing skills. It covers advanced email marketing strategies and provides certification as an Email Marketing Specialist upon completion. The course is well-structured, detailed, and offers several practical email marketing examples.
Pros:
– Well-structured and detailed course
– Great for enhancing email marketing skills
– Provides a certificate as an Email Marketing Specialist
Cons:
– May not be suitable for beginners
– Expensive
Pricing: $495
5. Udemy
Udemy offers a variety of email marketing courses for both beginners and advanced learners. The courses are to the point, making them perfect for people with limited free time. Taught by industry experts, the courses cover a wide range of topics, from automation to email marketing for ecommerce.
Pros:
– Affordable courses
– Lifetime access
– Paid courses provide certification upon completion
Cons:
– Quality of the course may vary depending on the instructor
Pricing: Differs according to the email marketing course you choose
6. Coursera
Coursera is an online education platform that offers email marketing courses from various universities. The platform offers a wide range of courses, both free and paid, covering various aspects of email marketing. Some courses are part of specializations or degree programs.
Pros:
– Affordable prices
– Learn online or offline, depending on your convenience
– Offers a wide variety of topics
Cons:
– Not the best option for beginners, as most courses require prior knowledge of email marketing
Pricing: Depends on the course
7. Google Digital Garage
Google Digital Garage is a non-profit organization that offers free email marketing courses. Their Email Marketing Basics course is a great starting point for beginners. It covers the fundamentals of email marketing, including building an email list, creating effective campaigns, and measuring the results of your email marketing efforts. The course is self-paced and offers certification upon completion.
Pros:
– Free courses
– Suitable for beginners
– Flexible hours
Cons:
– Not for advanced level digital marketing professionals
Pricing: Free
8. Moz Academy
Moz Academy offers an advanced email marketing course for experienced digital marketers. This course helps you build on what you learned in your beginner course and dives into more advanced aspects of email marketing. It is not suitable for beginners, so it’s best to start with a more basic course before taking this one. The course is self-paced and provides a certificate upon completion.
Pros:
– Self-paced course
– Certificate awarded on course completion
– High-quality course taught by industry experts
Cons:
– Not suitable for beginners
Pricing: Free
9. Wishpond Email Marketing Masterclass
The Wishpond Email Marketing Masterclass is a great option for beginners. Taught by experts, the course covers a variety of topics, including types of email campaigns, common email marketing mistakes, creating an email marketing funnel, growing your email list, and more. If you’re new to email marketing, this course can help you build a solid foundation. The course is free and allows you to learn at your own pace.
Pros:
– Great option for beginners
– Free email marketing course
– Short and precise 30-minute course
Cons:
– Does not provide certification
Pricing: Free
Link to Wishpond Email Marketing Masterclass
10. LinkedIn Learning
LinkedIn Learning offers a variety of email marketing courses for professionals looking to enhance their skills. If you’re at an intermediate level, the “Email Marketing: Strategy and Optimization” course is a great choice. Taught by experts from the University of California, this course is ideal for marketers with a basic understanding of email marketing who want to take the next step. The course covers topics like design, optimization, and delivery strategies in detail.
Pros:
– Affordable email marketing courses
– Wide selection of videos and courses
– Suitable for all types of learners
Cons:
– Some content may be outdated
Pricing: Depends on the course. The “Email Marketing: Strategy and Optimization” course costs $29.99.
Summary
Mastering email marketing is crucial for modern marketers and business owners. Taking email marketing courses can help you enhance your skills and achieve better results with your email marketing campaigns. Whether you’re a beginner or an experienced digital marketer, there are plenty of courses available to suit your needs. Choose the course that best fits your skill level and start improving your email marketing strategy today.
Ready to amp up your email marketing skills? Enroll in the Omnisend Academy email marketing courses at https://www.scrollreads.com/.
