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London, May 15, 2024 – Doceree, the leading global healthcare marketing platform, in collaboration with WPP’s healthcare specialist agency CMI Media Group, has launched its highly anticipated HIEP (High Interaction & Engagement Platforms) UK and Europe edition. This groundbreaking report profiles the top 10 digital platforms in the healthcare industry, shedding light on their potential to power interactions and drive communications.
Bridging the Knowledge Gap in Pharmaceutical Marketing
In today’s healthcare sector, an omnichannel marketing approach that combines digital and traditional channels is preferred. This shift highlights the need for pharmaceutical marketers to excel in digital strategies. However, challenges persist in selecting the optimal digital platforms to engage healthcare professionals (HCPs). Marketers often lack a comprehensive understanding of the available digital tools, which makes it difficult to formulate precise strategies for digital budget allocation.
To bridge this knowledge gap and empower marketers with better engagement and decision-making, Doceree introduced the HIEP report. This report serves as a medium to help brands forge neatly choreographed digital strategies, bringing efficiency to operations at scale and improving business outcomes. It focuses on how the digital medium can be harnessed to create a win-win situation for marketers, publishers, and HCPs.
Unveiling the Power of Digital Platforms in Healthcare Marketing
The HIEP report provides an in-depth analysis of the top 10 digital platforms in the healthcare industry. It explores endemic, point-of-care, and physician networking platforms, showcasing their potential for engagement and communication. The report also includes case studies that highlight successful integration of digital platforms in healthcare marketing campaigns.
Optimizing Omnichannel Marketing Campaigns for Maximum ROI
The HIEP report goes beyond profiling digital platforms and offers recommendations for optimizing omnichannel marketing campaigns. It provides insights on how to maximize return on investment (ROI) by leveraging the power of digital platforms. The report emphasizes the importance of mapping and tracking HCPs’ digital interactions and engagement to fine-tune marketing campaigns and amplify impact.
Collaboration between Doceree and CMI Media Group
Doceree collaborated with CMI Media Group, a healthcare specialist agency under WPP, to bring the HIEP report to life. This partnership aims to enhance healthcare outcomes in the UK and Europe by providing marketers with valuable insights and understanding of channels and partners for crafting superior omnichannel strategies.
About Doceree
Doceree is a leading global platform dedicated to revolutionizing healthcare professional (HCP) programmatic messaging. It enables the delivery of personalized communications between life sciences brands and HCPs through an extensive global network of digital endemic and point-of-care platforms. Doceree’s proprietary data tools ensure transparent marketing campaign metrics and personalized messaging at scale.
About CMI Media Group
CMI Media Group, a WPP company, is a full-service media agency focused solely on health, wellness, and pharmaceutical marketing. The agency offers audience strategy, planning, development, and insights; data and analytics; buying and investment; and direct response and customer experience services. CMI Media Group brings together leading technology, data, and talent to deliver seamless capabilities for clients in the healthcare sector.
About Brand Innerworld
Brand Innerworld is a leading healthcare brand consultancy and insight mining firm that provides specialized solutions with the help of AI technology. The consultancy is dedicated to transforming healthcare brands into market leaders by capturing deep insights into the experiences of healthcare professionals and patients. Brand Innerworld blends these insights with marketing and media acumen to equip healthcare brands with actionable strategies that enhance patient outcomes and brand growth.
For more information about Doceree and the HIEP report, visit https://www.scrollreads.com/
