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Digital marketing has become more important than ever, as people are more digitally connected than ever before. With the average person spending 6 hours and 37 minutes online each day, businesses need to adapt their marketing strategies to capitalize on this digital media age. In fact, 67% of the buyer’s journey is now done digitally, and 84% of CEOs and VPs use social media to make purchasing decisions. People have a strong desire to connect with brands and expect a cohesive experience.
Importance of Digital Marketing
In today’s digital world, more people consume media from various sources, making digital marketing crucial for businesses. As a business leader, you make decisions about your digital marketing strategy every day. To ensure success, it’s important to have a data-driven approach that is customized for your specific business goals.
At https://www.scrollreads.com/, we understand that every business is unique. That’s why we start by understanding your business goals and create a custom digital marketing strategy tailored to your needs. Our approach is based on comprehensive research and analysis.
Our Approach
To be a true extension of your business, we begin with a kick-off process that includes a comprehensive discovery session. During this session, we ask over 100 questions to gain a deep understanding of your business. We then perform an audit of your account or website to identify quick wins and growth opportunities. While we strive to deliver great results quickly, we don’t stop there. We continuously search for new strategies to help your business grow.
Industries Seeing Significant Growth Through Digital Marketing
While our digital marketing approach has been successful across various industries, we have seen increased demand in some industries recently. Here are a few industries that are driving big results through digital marketing:
1. Education SaaS
Technology plays a prominent role in learning, and various training, operations, enrollment, and student information systems have become critical in managing the classroom. Digital marketing allows Edu SaaS advertisers to speak directly to specific companies and roles, tailoring their message and establishing themselves as leaders in their domain. For example, we used SEO to grow organic pipeline revenue for an Edu SaaS partner by $19 million in the first year of our engagement. Through iterative segmentation and custom messaging, we separated technology users from prospects, addressing a common challenge in the Edu SaaS space.
2. Cyber Security
With the rise in data breaches and security risks, cyber security has become essential for businesses of all sizes. Cyber security companies are leveraging digital marketing to showcase their services and attract new customers. Employing a full-funnel digital marketing approach is necessary to address each stage of the customer journey. For instance, we helped our digital identity and security partner increase SQL volume by 260% while decreasing CPL by 64% in just two quarters, using multiple campaign types and gated content.
3. Healthcare SaaS
As healthcare organizations continue to digitize, SaaS solutions play a key role in providing a centralized platform for patient information and diagnostics. However, communicating the value of complex Healthcare SaaS solutions can be challenging. Digital marketing strategies can help narrow down the target audience and effectively convey the benefits of these solutions. For one B2B SaaS partner, we leveraged CRM data to increase SQLs by 68% quarter-over-quarter, resulting in a $207k increase in potential revenue.
These industries are just a few examples of the significant revenue growth that can be achieved through digital marketing.
Conclusion
Digital marketing has become crucial for businesses in today’s digitally connected world. With people spending more time online and making purchasing decisions based on digital interactions, it’s essential to have a well-planned and tailored digital marketing strategy. At https://www.scrollreads.com/, we understand the importance of a data-driven approach and strive to be a true extension of your business. Contact us today to discuss your B2B digital marketing challenges and how we can help you achieve your goals.
