Table of Contents
Introduction
Facebook engagement has become a challenge for publishers as the platform’s algorithm prioritizes posts from family and friends over those from publishers. To overcome this, publishers need to adopt a more creative approach and find ways to get their content seen by their target audience. In this article, we will provide some useful tips and strategies to increase engagement on Facebook.
Paid Content
One effective tactic to increase Facebook engagement is to invest in paid content. By spending as little as $5 on a paid campaign, publishers can reach beyond their usual followers and ensure that their current followers see their posts in their newsfeeds. This method helps in reaching a wider audience and increasing the visibility of the content.
Use Facebook Stories to reach more people
Facebook Stories have gained popularity as a quick and easy way for users to scroll through their newsfeeds. Stories displayed at the top of the newsfeed are more visible, requiring less effort from users. Publishers can leverage this feature to reach people who have stopped scrolling through their newsfeeds. Familiarizing oneself with this posting method can provide an additional avenue to engage with the audience.
Videos are getting the most attention right now
Videos have emerged as a powerful tool to grab attention and increase engagement on Facebook. Entertaining, humorous, uplifting, or inspirational videos tend to catch the most attention. It is recommended to upload videos directly to the platform instead of sharing YouTube links, as this keeps users on the platform and boosts algorithm rank. Another effective tool is Facebook Live, which allows publishers to engage with their audience in real-time. Live videos are prioritized by the algorithm, ensuring that viewers keep seeing the publisher’s content in their newsfeeds.
Visuals
While videos are gaining traction, publishers should not shy away from using other visual content formats. Eye-catching photos, gifs, and memes are currently trending and provide an excellent opportunity to communicate with the audience. These types of posts can serve as evergreen content, requiring minimal effort while offering maximum rewards in terms of engagement.
Topics and Timing
To boost engagement, publishers should tap into trending topics that are relevant to their audience. It is crucial to change topics regularly, as people quickly tire of the same content. Understanding which topics are popular among different age groups can help in scheduling posts and determining the best time of day to reach the target audience. With the introduction of hashtags on Facebook, publishers can also utilize this feature to show up in trending topics and increase visibility.
Respond and engage with followers
Engaging with followers is essential for building a strong connection and increasing engagement on Facebook. Instead of solely posting articles, publishers should create content that allows them to connect with their audience. Encouraging discussions on hot topics or issues and taking the time to respond to comments can make followers feel heard and valued. Going live on video is another effective way to engage with followers, as it creates a sense of community and captures their attention. By incorporating live videos into regular content, publishers can boost engagement and reach more followers organically.
Repurpose successful content
Publishers often have posts that have been highly successful and widely shared. Repurposing such content allows them to capitalize on its success. Repurposing does not mean copying and pasting content from one platform to another; instead, it involves taking the core ideas and creating new content around them. This approach enables publishers to produce fresh content without starting from scratch every time, saving time and effort.
The power of user-generated content (UGC)
User-generated content (UGC) has become a powerful tool for publishers to increase engagement and visibility. UGC refers to any content created and published by users, including blog posts, images, and videos. Readers are more likely to share content that resonates with them, making UGC an effective way to establish trust and connect with the audience. Publishers can encourage users to create and share content related to their brand, products, or services, thereby increasing engagement and expanding their reach.
In conclusion, increasing engagement on Facebook requires a creative and strategic approach. By investing in paid content, utilizing features like Facebook Stories and videos, leveraging visuals, tapping into trending topics, engaging with followers, repurposing successful content, and incorporating user-generated content, publishers can overcome the challenges posed by the evolving Facebook algorithm and effectively increase engagement with their target audience.
