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Social media has become an integral part of our lives, and for businesses, it has become an essential tool for marketing and reaching a wider audience. But how do you know if your social media efforts are paying off? How do you track your progress and measure your success? That’s where social media analytics tools come in.
Social media analytics tools provide actionable data that can help you make sense of your social media platforms. They can answer questions like how many new followers you’ve gained this month, which posts are the most popular, and when is the best time to post. In this article, we’ll explore the top 10 social media analytics tools that can provide you with the insights you need to improve your social media marketing strategy.
1. Sprout Social
Sprout Social is a comprehensive social media monitoring and management tool that offers a range of enterprise-level features. Its cross-channel social media listening capabilities allow you to conduct a qualitative study of themes, hashtags, and keywords. It provides easy-to-understand reports that can show you how your content is performing across multiple social networks.
Key features:
– Examine the performance of paid campaigns across networks.
– Get a report on your social media profiles as a group.
– Analyze the performance of your team, including task performance and response rates.
Price: Paid plans start at $99 per month.
2. Buffer Analyze
Buffer Analyze is a social media analytics tool designed for digital brands looking to improve their social media strategies and measure their results. It offers Instagram analytics for Stories, allows you to make strategy proposals public, and enables you to create professional reports with just two clicks.
Key features:
– Instagram analytics for Stories.
– Making strategy proposals public.
– Create professional reports with ease.
Price: Prices range between $35 to $50 per month.
3. Viralyft
Viralyft is a Facebook Page analysis tool developed by Meltwater, a media intelligence organization. It analyzes your Facebook Page and provides stats such as postings per day, engagement per post, posting timing, and post length. Viralyft also rates the performance of your Page based on more than 70 distinct data points and makes recommendations for improvement based on the results.
Key features:
– Compare your Facebook Page to a billion others to see how you stack up.
– Receive recommendations based on the performance of your content.
– Export selected statistics and findings in the form of simple reports.
Price: This is a completely free marketing tool.
4. Hootsuite
Hootsuite is an excellent social media management, monitoring, publishing, and analytics platform. It helps you determine what type of content is effective for you, increases the impact of your posts, improves the effectiveness of your ads, and gets your entire team working together on social media. It offers extensive analytics features that give you a clear picture of your performance across all social channels.
Key features:
– Customize reports by selecting from over 200+ metrics and export them in PDF, Excel, or PowerPoint files.
– Track your customer service team’s response and resolution times on Facebook and Twitter.
– Integrate with specialized tools like Brandwatch and Talkwalker to better track brand mentions.
Price: Pricing options include $19, $99, $599, and enterprise pricing.
5. Socialbakers
Socialbakers is a suite of analytics tools that cover all the essential resources you’ll need, including multiple profile tracking, key performance indicators, competition information, and automated reports. In addition to analytics tools, Socialbakers provides useful software for publishing and optimizing content, finding influencers, digital personality mapping, and customer support on social media.
Key features:
– Analyze the mood of your target audience toward your campaigns based on their responses and interactions.
– Decide whether or not to promote Facebook posts based on predictive data.
– Compare your Instagram and Facebook performance to that of your competitors in the last 90 days.
Price: $200 per month with customized pricing.
6. Curalate
Curalate enables businesses to market more effectively online. E-commerce companies can use the Curalate social commerce platform to link social content and social viewers to the business, make any social channel shoppable, use user-generated content (UGC), and empower influencers. Discover how to market socially.
Key features:
– Social tracking applications.
– Finding new content.
– The media-tagging engine associates photos and videos with the products featured in them.
– Analytical power.
– CRM acquisition via remote checkout.
Price: You have to subscribe to Curalate to avail of their free trial.
7. ShortStack
If you enjoy running contests on social media platforms, ShortStack is the best social media measurement tool for you. It allows you to control everything, from entry details to long-term marketing performance.
With ShortStack, users can fill out their information on the page to gain access to exclusive offers such as e-books, discount vouchers, or sweepstakes. It also includes editable features such as homepage templates in a variety of colors and eye-catching fonts, as well as plugins for forms, polling, and galleries.
Key features:
– Even inexperienced users will find it simple to create, launch, and monitor.
– Offers a drag-and-drop interface for customizing colors, fonts, widgets, and other elements.
– Allows you to insert any analytics tags for conversion tracking or retargeting.
Price: The price starts from $99 per month.
8. Tailwind
Tailwind is an Instagram and Pinterest marketing tool that allows you to schedule content, monitor interactions, and analyze results. It provides Pinterest analytics that offer information such as the number of pins from your website, potential impressions, and followers for your boards. It also displays basic stats for Instagram, such as followers, posts, comments, and likes.
Key features:
– Use the Hashtag Finder to discover the best hashtags on Instagram.
– Use the browser extension to make multiple comments from any site.
– Upload photos in bulk using a drag-and-drop calendar to save time.
Price: $9.99, $799.99 per month, and customized pricing are available.
9. Zoho Social
Zoho is a unique and advanced software package that includes CRM, teamwork, and other SaaS solutions to manage your entire operational workflow. Zoho Social is the section that allows you to learn about your social media followers and how they interact with you. From a single dashboard, you can listen to various channels and respond in real-time. You can also dive deeper into each post to see how many people saw it and how many people engaged with it.
Key features:
– Create straightforward reports from a large number of pre-defined categories based on the characteristics of your followers, influencers, or people reached.
– Compare the types of content that your contacts are interacting with to those that you publish.
– Compare the number of fans vs. other people reached for each post.
Price: Monthly payments of $10, $25, $200, and $300 are available (annual pricing).
10. TapInfluence
The rise of influencer marketing has created a need for social media solutions specifically designed for influencer campaigns. TapInfluence is an analytics tool that eliminates many of the uncertainties associated with influencer marketing. It provides indicators like reach, engagement rate, and the potential value of each influencer.
TapInfluence emphasizes crucial influencer data in black and white, allowing brands to better understand whether or not a potential partnership makes sense before reaching out.
Key features:
– Strong influencer profiles and search.
– Audience intelligence.
– Performance report of influencers.
– Program management.
– Creation and review of creative content.
Price: The starting price of TapInfluence is $10,000 per month.
In conclusion, there are plenty of excellent social media analytics tools available to help you track and measure your social media marketing efforts. The tools listed in this article offer a range of features and functionalities that can provide you with valuable insights to improve your social media strategy. So go ahead and experiment with these tools to see what information you can extract to enhance your social media performance!
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