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Pinterest is not just a platform for finding healthy recipes and New Year’s resolutions. It’s a powerful social media marketing channel with millions of users who are ready to buy. If you’re looking to expand your online store’s reach and increase revenue, Pinterest is the perfect platform to explore. Hiring a Pinterest agency can help you make the most out of your Pinterest marketing efforts. In this article, we’ll discuss the top eCommerce Pinterest agencies to consider this year and how running a Pinterest campaign can benefit your blog.
What is an eCommerce Pinterest agency?
An eCommerce Pinterest agency is a specialized agency that focuses on running social media marketing campaigns on Pinterest. They are experts in setting up and managing Pinterest Ads, utilizing promoted pins and rich pins, and optimizing organic traffic to increase revenue. These agencies have the knowledge and experience to help eCommerce businesses effectively market their products on Pinterest.
Our top picks for eCommerce Pinterest Agencies
- SnapAdvantage – Overall Best
- BlueTuskr – Best for Growth Acceleration
- Hardy Digital – Best for Full-Service
- 316 Interactive – Best for Camping and Outdoor
- PPC Boost – Best for Automotive Businesses
- Pixated – Best for Beauty eCommerce
- Moburst – Best for Mobile-First Companies
- Accelerated Growth Studio – Best for Home & Garden
- Left Coast Agency – Best for Food and Drinks Businesses
What types of eCommerce businesses should use Pinterest?
Pinterest is an ideal platform for eCommerce businesses in various categories. Its visual nature appeals to users looking for travel inspiration, health and wellness tips, DIY projects, women’s style, and beauty products. If your eCommerce business falls into any of these categories or is related to them, you should definitely consider using Pinterest to reach a wider audience and drive organic traffic.
Organic posts vs Pinterest ads
Pinterest offers both organic and paid advertising options. Organic marketing strategies on Pinterest can be highly effective, as the platform receives a significant amount of traffic from search engines. Business pages can generate millions of impressions without spending any money on advertising. However, Pinterest Ads are also powerful tools for reaching a specific target audience and driving conversions. Promoted pins have been shown to generate $2 for every $1 spent, providing a high return on investment.
What to look for in an eCommerce Pinterest agency
When choosing an eCommerce Pinterest agency, there are several factors to consider:
- Experience: Look for an agency that has experience in your niche and a proven track record of working with similar brands.
- Pinterest Marketing Strategies: Ensure the agency can develop effective strategies tailored to your business goals.
- Process: Understand the agency’s process, including their point of contact, idea generation, campaign creation, and design capabilities.
- Analytics and Reporting: Inquire about the agency’s approach to analyzing results, tracking KPIs, and reporting frequency. Ask about the marketing tools they use and whether they align with your tech stack.
Questions to ask your eCommerce Pinterest agency before hiring them
- How many satisfied clients do you have?
- Do you have expertise in my industry?
- Have you run successful advertising campaigns on Pinterest?
- How do you create a keyword strategy for our account?
- Which business metrics do you regularly track?
By asking these questions, you can ensure that you choose the right eCommerce Pinterest agency for your business.
In conclusion, running a Pinterest campaign can significantly benefit your blog and eCommerce business. Pinterest is a visual platform that attracts users looking for inspiration and new products. By leveraging the expertise of an eCommerce Pinterest agency, you can optimize your Pinterest marketing efforts, reach a wider audience, and drive organic traffic to your blog. Consider the top eCommerce Pinterest agencies mentioned in this article to take your blog’s success to new heights.
