Table of Contents
Introduction
When it comes to advertising giants, there is a lot of overlap in reach between Meta and Google. Both Google and Facebook have a massive user base, with billions of people using their platforms every day. While it may seem unnecessary to advertise on both Google and Facebook, there are several reasons why it is beneficial to do so. In this article, we will explore five reasons why running ads on both platforms can be advantageous for your brand.
Achieve ultimate brand awareness
Running ads on both Google and Facebook ensures that you reach the maximum number of people and achieve ultimate brand awareness. By advertising on both platforms, you can keep your brand top of mind with your target audience, whether they are socializing or searching. Additionally, both Google and Facebook offer different ad formats and campaign types, allowing people to encounter your brand in various ways. On Google, you have options like traditional Search, Display, Video, Shopping, and Discovery ads. On Facebook, you can run ads on both Facebook and Instagram, reaching users through their News Feed, Stories, Messenger, and more.
Show different sides of your brand
Running Google ads and Facebook ads simultaneously allows you to show different sides of your brand’s personality while maintaining a consistent brand experience. For example, with Facebook Story ads, you can get creative and provide a more immersive experience compared to a traditional Google Search ad or Display ad. Additionally, with Facebook Messenger, you can create interactive ads that help people choose a product or find your nearest store. This versatility allows you to showcase different aspects of your brand and engage with your audience in unique ways.
Reach people across the marketing funnel
Facebook is not typically a platform where people go to shop, but ads on the platform often persuade them otherwise. Research shows that three out of four people purchase a product they see in a social media post, with a significant portion buying it later. While Google is often the starting point for eCommerce shopping journeys, Facebook is excellent for boosting brand awareness and consideration. By running ads on both platforms, you can cater your ads to different goals and stages of the marketing funnel. Facebook ads can help create awareness and consideration, while Google ads can capture users at the end of the funnel, targeting keywords with purchase intent.
Optimize your conversion rate and ad KPIs
Facebook ads have higher conversion rates, while Google ads can cater to people specifically looking to buy now. By meeting people on Facebook first through awareness campaigns, you can familiarize consumers with your brand until they are ready to buy. This can potentially lower your cost per conversion on Google since they have already been primed to buy. In fact, running Facebook ads has been shown to drive an increase in organic search traffic and paid search traffic. By running ads on both platforms, you can optimize your conversion rate and improve your ad key performance indicators (KPIs).
Learn more, faster
Running ads on both Google and Facebook simultaneously allows you to accelerate the learning process. You can gain insights from two platforms, doubling the amount of knowledge you gain about what works and what doesn’t. Both ad platforms offer split testing and optimization features, enabling you to experiment and optimize your ads. By applying these learnings across both platforms, you can improve your ad performance and discover demographic similarities that can be applied to the other platform. This continuous learning process helps you refine your ad strategy and achieve better results.
In conclusion, running ads on both Google and Facebook offers numerous benefits for your brand. By doing so, you can achieve ultimate brand awareness, show different sides of your brand, reach people across the marketing funnel, optimize your conversion rate and ad KPIs, and learn more, faster. If you are ready to develop a winning ads strategy that incorporates both platforms, reach out to Your Marketing People today.
