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Instagram engagement is a crucial aspect of building a strong community on one of the most popular social media platforms. It measures the percentage of your followers who interact with your content through likes, comments, saves, or shares. Focusing on engagement can help you grow your library’s Instagram following and increase the reach of your posts. In this article, we will explore effective tactics to boost engagement on Instagram and gain more followers.
Story Stickers
When creating stories for your Instagram, using various stickers options can encourage viewers to interact and expand your reach to a wider audience. Poll stickers, emoji sliders, questions, or quizzes allow viewers to reply or provide their input on the topic you’re posting about. Polls or emoji sliders are particularly fun as they require minimal effort from viewers. Additionally, you can share the poll results on your story, which adds an interactive element to your content.
Stickers like location, mention, or hashtags can expand the visibility of your story beyond your followers. By using these stickers, your stories can be discovered through location or hashtag searches, attracting new viewers and potential followers. Another effective way to use stickers is by utilizing the link option. While Instagram doesn’t support hyperlinks in post captions, you can add clickable links via stickers in your stories. Sharing a story with a link makes it easy for viewers to tap and visit the linked content, increasing engagement.
Reels
Posting videos or Reels on Instagram provides a significant opportunity for growth and engagement. The Reels feature has its own tab on the home feed navigation bar, making it more likely for your videos to be discovered by users who don’t follow your account. Editing Reels within the Instagram app allows you to incorporate stickers, create captivating transitions, and use trending audio to make your videos stand out. These elements enhance the visual appeal of your content, increasing the likelihood of engagement.
Shareable Quotes
Instagram users love sharing quotes that resonate with them to their stories. The more inspirational or relatable the quote, the higher the chances of it being shared. Creating graphics of your favorite book or author quotes in Canva is an excellent way to post new content that drives engagement. Another popular trend is repurposing tweets or threads into Instagram posts. You can simply screenshot the text or put it into a Canva template for a more stylized look.
Carousel Posts
Carousel posts are an effective way to present a lot of information in a digestible format. For example, if you have a lengthy infographic, you can divide it into multiple 1080 x 1080 pixel graphics, allowing followers to swipe through the carousel. Carousel posts enable you to share up to 10 pictures, videos, and text graphics in a single post. These types of posts often reappear in users’ feeds, increasing the opportunities for likes, comments, and shares.
Hashtags
Hashtags are essential for expanding the reach of your Instagram posts, and increased reach often leads to higher engagement. By using relevant hashtags, you can cast a wider net and attract more users to your content. It is important to research and select hashtags that are most relevant to your library’s content. Incorporating 5-10 hashtags per post can significantly improve your post’s visibility and engagement.
All of these ideas are specific to growing engagement on Instagram. However, it is crucial to maintain a consistent persona for your library across all social media platforms. Creating a persona helps establish a genuine connection with your audience and encourages them to engage with your content. Users can quickly discern when content is not authentic, so it’s important to listen to your audience and share content that resonates with them. Additionally, paying attention to engagement patterns, posting at optimal times, and having fun with social media can further enhance your followers’ engagement.
In conclusion, increasing engagement on Instagram and gaining more followers requires a strategic approach. By implementing tactics like utilizing story stickers, posting engaging Reels, sharing shareable quotes, creating carousel posts, and using relevant hashtags, you can effectively boost engagement and expand your library’s Instagram community. Remember to stay true to your library’s persona, listen to your audience, and have fun with social media to create a compelling and engaging presence on Instagram.
