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Whether you’re looking for paid or free search engine optimization tools, you’ll find them here. Based on hours of research and hands-on use, we’ve compiled this year’s top SEO tools, including:
DIY SEO Tools
In need of do-it-yourself (DIY) SEO tools? Here are the best tools to help you accomplish your SEO goals on your own:
1. SEO Checker
Price: Free
Features:
- Identify SEO issues impacting your rankings and performance
- Learn how to fix SEO issues
- Discover SEO issues to prioritize based on SEO impact
Why we like it:
SEO Checker provides a custom SEO score and report for your website. It helps you understand your current SEO performance and allows you to identify and prioritize SEO issues impacting your rankings. It also provides a complete in-depth SEO audit and guides you through how to fix crucial SEO issues.
2. Google Analytics 4
Price: Free, with custom pricing for paid plans
Features:
- Identify top-performing SEO content
- Track conversions from organic traffic
- Monitor user engagement metrics, like time on page, exit rate, and more
- Build custom reports based on unique dimensions and metrics
Why we like it:
Google Analytics 4 powers data-driven decision-making and provides a free (and accurate) solution for measuring SEO’s return on investment (ROI). It offers customization options with custom dimensions and metrics and integrates with Site Kit, Google’s WordPress plugin.
3. Moz Pro
Price: Starting at $99/month
Features:
- Track search visibility over time with keyword tracking
- Run regular SEO audits and receive alerts for issues
- Receive suggestions for on-page optimizations
Why we like it:
Moz Pro provides an all-in-one suite for search engine optimization. It supports creating custom, professional reports and includes Page Authority (PA) and Domain Authority (DA), two custom SEO metrics.
On-page SEO Tools
On-page SEO can include keyword research and targeting, optimizing titles and copy, and more. Some of the top on-page SEO tools include:
4. Google Trends
Price: Free
Features:
- Spot rising or sinking search trends
- Discover related searches
- Determine keyword seasonality
Why we like it:
Google Trends delivers real-time data and helps news-based publishers make data-driven decisions. It uncovers new phrases for existing terms.
5. Keywords Everywhere
Price: Free, with paid plans starting at $15/100,000 credits
Features:
- View keyword metrics like search volume, competitiveness, and cost per click (CPC)
- Find related search terms
- Research keywords for other marketing channels, like paid and social
Why we like it:
Keywords Everywhere provides keyword metrics without requiring a paid plan. It integrates with other SEO marketing tools like Google Search Console and Google Trends and offers its browser extension to both Chrome and Firefox users. It runs without slowing down your browser.
6. Yoast SEO
Price: Free, with paid plan starting at $99/year
Features:
- Automate XML sitemap generation and management
- Update title tags and meta descriptions at scale
- Set up 301 redirects
- Use built-in schema markup blocks
Why we like it:
Yoast SEO integrates with other search engine optimization tools like Semrush and Wincher. It provides internal linking recommendations and audits key on-page SEO elements, like title tags, meta descriptions, and keyword insertion.
7. Grammarly
Price: Free, with paid plans starting at $12/month
Features:
- Check SEO content for typos, grammatical errors, and readability
- Write SEO content according to brand and site guidelines
- Understand the “why” behind a suggestion
Why we like it:
Grammarly offers web, desktop, and mobile apps, plus a browser extension. It includes AI capabilities for writing, rewriting, and brainstorming and works with Google Docs, Microsoft Word, and web browsers.
8. Detailed SEO
Price: Free
Features:
- Review a URL’s title tag, meta description, canonical tag, and more
- Catch SEO errors, like longer title tags or canonicalized URLs
- Open a URL in other SEO tools, like Ahrefs, Moz, Semrush, and Wayback Machine
Why we like it:
Detailed SEO offers Firefox and Chrome extensions and delivers critical information without bogging down your browser. It organizes and displays dozens of data points without overwhelming you.
Off-page SEO Tools
Need help monitoring backlinks and improving your link-building strategy? Here are some of the best off-page SEO tools to help:
9. Ahrefs
Price: Starting at $99/month
Features:
- Evaluate competitor backlinks, keyword rankings, and more
- Track keywords, search market share, and more
- Research keywords, backlink opportunities, and more
Why we like it:
Ahrefs provides ongoing SEO audits with actionable recommendations. It maintains an easy-to-use (and learn) dashboard for beginners and offers an educational library on how to use the SEO tool.
10. Sitechecker
Price: Starting at $49/month
Features:
- Run regular website crawls to check for SEO issues
- Track external backlinks to monitor off-page SEO growth
- Catch SEO issues faster for quicker fixes
Why we like it:
Sitechecker offers a Chrome browser extension for quick on-page SEO checks. It supports larger organizations, like agencies, enterprises, and universities, and integrates with other SEO marketing tools like Google Search Console.
11. Semrush
Price: Starting at $129/month
Features:
- Analyze on-page and off-page SEO efforts
- Research and track keyword rankings
- Manage local listings for local SEO
Why we like it:
Semrush provides omnichannel solutions for SEO and other marketing initiatives. It monitors keyword rankings against algorithm updates and includes an API for SEO automation.
Technical SEO Tools
Technical SEO can involve improving how search engines crawl and index your site, optimizing page speed, and more. Check out these technical SEO tools to help you streamline and improve your efforts:
12. PageSpeed Insights
Price: Free
Features:
- Get actionable insights into how to improve your page speed
- Check a URL’s accessibility
- Receive tips for improving a URL’s SEO
Why we like it:
PageSpeed Insights provides desktop and mobile data, scores updates based on opportunity, and includes a link for sharing reports.
13. Structured Data Markup Helper
Price: Free
Features:
- Generate markup for products, articles, and more
- Add missing data that doesn’t display in the editor
- Choose from JSON-LD and microdata
Why we like it:
Structured Data Markup Helper offers a plug-and-play way to generate schema markup. It provides downloadable markup that SEOs can share with developers and includes instructions for how to implement structured data.
14. Screaming Frog
Price: Free, with paid plans starting at $259/year
Features:
- Crawl up to 500 URLs and analyze their SEO
- Schedule SEO audits and compare past ones
- Audit on-page, off-page, and technical SEO in-depth
- Export reports to Google Sheets or Microsoft Excel
Why we like it:
Screaming Frog integrates with other SEO optimization tools like Google Search Console. It provides free SEO audits for smaller websites and businesses and prioritizes SEO issues for newer SEOs.
15. Bing Webmaster
Price: Free
Features:
- Troubleshoot crawling and indexing issues
- Research keywords using search volume data
- Manage crawling speed
- Spot technical SEO issues
Why we like it:
Bing Webmaster includes IndexNow, which can help content get indexed faster. It gives direct insight into how Bing sees a website and provides page-level SEO recommendations.
16. Google Search Console
Price: Free
Features:
- Troubleshoot crawling and indexing issues
- Monitor rankings, impressions, and clicks for search queries
- Track page speed, page experience, and mobile usability
- Evaluate internal and external backlink data
Why we like it:
Google Search Console gives users actionable data from Google Search and shares off-page, on-page, and technical SEO insights. It provides a free, powerful, and effective SEO optimization tool.
AI SEO Tools
Artificial intelligence (AI) can help streamline SEO tasks and provide deep insights into your strategy. Here are some of the top AI SEO tools:
17. ChatGPT
Price: Free, with paid plan starting at $20/month
Features:
- Build a model tailored to your brand, website, and strategy
- Brainstorm content topics, title tags, meta descriptions, outreach emails, and more in seconds
- Compile initial topic or market research
- Generate formulas or scripts for SEO tracking
Why we like it:
ChatGPT generates ideas across SEO areas, from off-page SEO to on-page SEO. It fills knowledge gaps for newer SEOs and offers mass personalization with prompting options.
18. Surfer
Price: Starting at $89/month
Features:
- Get AI-driven SEO insights
- Run URL-based SEO audits
- Receive actionable reports for SEO improvements
Why we like it:
Surfer provides accurate internal linking recommendations and offers AI-powered keyword insertion. It customizes SEO recommendations based on competitor selections.
Start trying these top SEO tools
You’ve learned about this year’s top SEO tools. Now, which ones will you try?
We recommend starting with some free search engine optimization tools, like Google Search Console, Bing Webmaster, and Google Analytics 4, so you can begin tracking your SEO performance. Read our blog to learn more about leveraging these platforms for SEO!
