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If you operate a website, ignoring SEO is not an option. In order to be seen and remain competitive, it is essential to implement sophisticated SEO strategies. A well-optimized website will attract more visitors, increase conversions, and generate more income.
According to recent data, more than 90% of all web traffic comes from Google’s search engine. While other search engine result pages (SERPs) exist, their significance pales in comparison. Therefore, it is wise to optimize your website based on Google’s SEO preferences, as it is likely where the majority of your website visitors will come from.
Conduct an SEO Audit for Your Website
One of the most important advanced SEO tactics is to assess your website’s SEO performance. This will provide valuable information about how your website is performing and what improvements can be made. Start by taking an inventory of all the elements that contribute to your website’s SEO.
Once you have determined the components you already have in place, you can identify the actions needed to further optimize your website. Conducting an SEO audit will provide a comprehensive analysis of your website’s optimization, including issues with indexing and other factors that may affect your ranking on Google.
In addition to performing your own SEO audits, you can also utilize free SEO tools and plugins for WordPress to identify and address any issues that arise.
Examine All Your Links
While SEO is often associated with keywords, links also play a significant role in search engine rankings. Take the time to thoroughly examine all the links on your website, including internal links, backlinks, permalinks, and broken links. Ensure that all your links are functional and of high quality.
Improving your backlinks can have a positive impact on your SEO. Evaluate your internal linking strategy and consider adding more internal links throughout your website. Create SEO-friendly permalinks and develop a solid link-building plan to increase the number of high-quality backlinks to your site.
To address any 404 errors or broken links on your website, consider using a redirect plugin. Additionally, you may want to explore the benefits and drawbacks of utilizing a link-building service to expand your website’s reach.
Pay Attention to Image Alt Text
Image alt text is an important aspect of content optimization for search engines. Make sure to include your SEO keywords in the alt text of your images. Plugins like Yoast SEO prompt users to add alt text to improve their overall SEO ranking. Alt text is simply metadata that can help your site perform better in the SERPs.
To add alt text to a WordPress image, follow these steps:
- Upload the image to the Media Library
- Click on the image to open the menu on the right side of the screen
- Locate the Alt Text box and add a description that explains the image’s purpose and includes your SEO keyword
Add Long-Tail Keywords
If you’re not already using long-tail keywords, now is the time to start. Long-tail keywords are an important component of sophisticated SEO strategies. According to Backlinko, 91.8% of search engine queries use long-tail keywords.
While each individual long-tail keyword may not result in a high search ranking, the cumulative effect can have a broader and longer-lasting impact. Focus on researching and incorporating long-tail keywords into your blog posts to increase your authority in the SERPs.
Add Schema Markup to Your Website
Adding schema markup to your website can improve your SERP rankings. While this may seem daunting if you’re unfamiliar with coding, there are several schema plugins available that can assist you in implementing schema markup on your site.
Schema markup provides additional information to search engines about your website’s content, making it easier for them to understand and index your site. By implementing schema markup, you can enhance your website’s visibility in the SERPs and potentially improve your search rankings.
Optimize for Page Loading Speed
Google values websites with fast page loading speeds. If you haven’t already, it’s time to start looking into the loading speed of your website. Google provides a free tool called PageSpeed Insights that can help you evaluate your website’s loading speed and identify areas for improvement.
In addition to using tools like PageSpeed Insights, consider finding a plugin that can help optimize and speed up your website. While WordPress plugins and themes can help to some extent, finding the right hosting company is often the best approach to improving site speed and SEO.
Stop Keyword Cannibalization
Keyword cannibalization occurs when the same focus keyword is used to optimize multiple pieces of content on your website. This can lead to your website competing with itself for Google rankings. Instead of repeatedly using the same keyword, focus on improving your existing content. Alternatively, you can choose related keywords and try to rank for them instead.
By avoiding keyword cannibalization and creating high-quality, unique content, you can improve your website’s SEO and prevent it from competing against itself in the SERPs.
Ensure Your Website is Mobile-Friendly
In today’s mobile-centric world, having a responsive website is crucial. Mobile optimization is not only a basic SEO strategy but also an advanced one. Google prioritizes mobile-optimized websites for indexing when users search on mobile devices.
This means that having a mobile-ready site is essential, as it can improve your website’s visibility in the SERPs. With 63% of all internet searches being conducted on mobile devices, ensuring that your website is mobile-friendly is a key component of advanced SEO strategies.
In conclusion, there are several advanced SEO strategies that can improve your website’s chances of ranking higher in the SERPs. Take the time to assess which strategies are best suited for your website and implement them consistently. Building a successful online presence takes time and effort, but by utilizing sophisticated SEO techniques, you can increase your website’s visibility and ultimately drive more traffic and conversions. For professional assistance with your website’s SEO strategies, please contact us at https://www.scrollreads.com/.
