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Want to know what SEO is, its beginning and end? You have landed on the right page, the following article will help you understand the meaning and essence of SEO, why you should choose SEO and a few of the best available options of SEO courses in UK. Starting your own business, Website creation, content creation, having quality and quantity of users seeing your work, and many more such associated things requires your best marketing skills to generate traffic and popularity and to know where your brand/business stands on online visibility.
What is SEO?
Search engine optimization (SEO) is a step-by-step process through which one can increase the volume of visitors coming to your website. SEO is one of the most increasing and effective techniques employed by people today to quickly increase their brands’ visibility online. SEO or Search Engine Optimisation is one such skill that helps you in attracting more visitors to your content.
Which in return increases your brand’s online visibility and enhances your marketing techniques. Currently, there are thousands and lakhs of websites and content available online. Regardless of your niche and expertise, one can still find bulks of content readily accessible to them.
During these times SEO comes to charge and helps you in the simplest ways to optimize your content in ways you can generate more traffic organically and naturally. Hence SEO is referred to as ‘natural’ and ‘organic’ ways of marketing. To know what are the best SEO courses in UK , one needs to be able to understand the meaning of SEO and what digital marketing or SEO marketing does.
Digital marketing is the most prominent form of marketing these days, as everything is online in this new age. From shopping to searching for educational institutions, you find articles and websites for every possible word there is. SEO marketing is marketing using SEO. Hence digital marketing and SEO marketing go hand-in-hand in a business.
SEO practices are sketched in such a manner so as to position your content at a higher rank on search engines like google or safari to generate more ‘clicks’ to your website. The more clicks you have on a website amounts for the more traffic coming to your website. We can look at this by throwing some light on the example of searching for ‘coffee’ online.
People may be searching for coffee recipes, buying coffee, or finding cafes for coffee. Now you want your relevant content to reach the audience, therefore SEO is used to boost your content to a higher rank.
In comparison to paid marketing and advertising, SEO is free of charge and organic in nature. You don’t have to pay for this form of advertising or marketing your brand. Like you need coffee in the morning, SEO is the coffee to your brand’s morning.
Why Choose SEO?
According to updated statistics that are mentioned on search engines, and the market share on these search engines, Google accounts for approximately 86% of the market share. Leading its way on desktop as well as mobile searches. Other such search engines could be Yahoo, Baidu, Bing, Safari, etc.
As talked about earlier, SEO is free and a non-paid form of advertising or marketing. Even though it’s non-paid, it is even more effective than the paid ones. How? According to statistics, the first page of any search engine is the most important one, and the top three non-branded sites generate more than 50% of clicks.
This means even before clicking on the paid branded links, people chose the non-branded ones. What better way to boost your brand value without even paying for it. SEO is thus proved to be the most cost-effective, easy, and vital skill for your brand.
Using and employing the techniques of links, optimized content, user experience, etc increases the credibility as well as provides recognition to your website or brand.
What You Will Learn
- How to start your own SEO firm and become a certified SEO specialist
- Training and guaranteed paid internship
- Learn how to rank your content on search engines to ensure maximum traffic
- Lifetime access and placement support
More Professional Courses from IIM SKILLS
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