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Email marketing is an essential tool for businesses looking to engage with their audience and drive growth. With the right email marketing software, you can easily create and send newsletters, automate campaigns, and personalize content to strengthen customer relationships. However, with so many options available, it can be challenging to choose the best email marketing service for your business. In this article, we’ll explore the top 10 email marketing software options and their key features to help you make an informed decision.
1. Brevo
Brevo is a comprehensive CRM suite that offers powerful email marketing features. With a drag-and-drop email editor, customizable templates, audience segmentation, personalization options, A/B testing, and an AI subject line generator, Brevo provides everything you need to create and optimize engaging emails. The platform also offers marketing automation tools, including autoresponders, ready-made automation templates, website tracking, and lead scoring. Additionally, Brevo supports transactional emails and offers SMTP relay for bulk email marketing. With its intuitive interface and multichannel capabilities (including SMS, WhatsApp, live chat, and push notifications), Brevo is an excellent choice for small businesses.
Price: Brevo’s Free plan allows you to send up to 300 emails per day, with paid plans starting at $25 for 20,000 emails per month.
2. HubSpot
HubSpot offers a range of marketing tools, including email marketing features in its Marketing Hub and Sales Hub. With the Marketing Hub, you can create emails, landing pages, social media ads, live chat, videos, and optimize content for SEO. The Sales Hub adds email tracking and scheduling, meeting scheduling, CRM, sales automation, email sequences, and reporting. HubSpot’s Service Hub offers ticketing and support features. With its comprehensive suite of tools, HubSpot is suitable for sales-oriented businesses.
Price: The free plan allows you to send up to 2,000 emails per month, with the Starter Marketing plan starting at $50 per month for 1,000 contacts.
3. Mailchimp
Mailchimp is a popular email marketing service known for its user-friendly interface. It offers a drag-and-drop email builder, professional templates, A/B testing, list segmentation options, and send time optimization. Mailchimp also supports personalization and integrates with ecommerce platforms for product recommendations. The platform provides email automation features, including pre-built workflows and customer journey customization. Additionally, Mailchimp offers social media scheduling and ads to help you create multichannel campaigns.
Price: Mailchimp’s free plan includes 1,000 emails per month and 500 contacts, with prices starting at $13 for 500 contacts.
4. ConvertKit
ConvertKit is designed for online creatives such as bloggers and YouTubers. The platform offers email segmentation, personalization with tags, A/B testing for subject lines, customizable landing page templates, and automated content delivery. ConvertKit’s visual automation editor allows you to create email drip campaigns based on subscriber behavior, and the platform provides pre-built automation templates for webinars and product launches.
Price: The free plan allows up to 300 subscribers, with prices starting at $15 per month for 300 contacts.
5. MailerLite
MailerLite is a beginner-friendly email marketing service that offers a drag-and-drop email editor and customizable templates. The platform allows you to create signup forms, landing pages, and even websites using its website builder. MailerLite supports email automation, personalization, A/B testing, smart delivery by time zone, and provides reports and analytics to track performance. The platform also offers transactional email management and integrates with ecommerce platforms.
Price: The free plan includes 12,000 emails per month and 1,000 contacts, with prices starting at $10 per month for 1,000 subscribers.
6. Klaviyo
Klaviyo is tailored for online shops and provides advanced email and SMS functionality. The platform offers an easy-to-use editor, responsive templates, product recommendations, and dynamic blocks for personalized content. Klaviyo tracks website interactions and integrates with your CRM to provide detailed customer profiles. The platform also offers advanced reporting capabilities and customized benchmarks for your business.
Price: The free plan includes 500 emails per month and 250 contacts, with prices starting at $20 per month for 500 contacts.
7. AWeber
AWeber offers email marketing features specifically designed for beginners. The platform provides a drag-and-drop editor, a library of email templates, and an AI-powered design assistant. AWeber allows you to connect with customers using tags for personalized campaigns and offers email automation features, including pre-made workflows and campaign templates. The platform also provides a drag-and-drop landing page builder and integrates with ecommerce platforms.
Price: The free plan includes 3,000 emails for up to 500 subscribers, with prices starting at $19.99 per month for the pro version.
8. ActiveCampaign
ActiveCampaign offers a range of marketing capabilities, including email marketing features. The platform allows you to personalize emails using contact data, split test email versions, and provides a built-in spam tester. ActiveCampaign supports advanced segmentation, website tracking for data collection, and offers pre-made automation workflows. The platform also provides SMS and landing page features for multichannel campaigns.
Price: Prices start at $15 per month for up to 500 subscribers, with a 14-day free trial option available.
9. GetResponse
GetResponse provides small businesses with a suite of marketing tools, including email marketing features. The platform offers a drag-and-drop editor, professionally designed templates, advanced segmentation, and personalization options. GetResponse supports time-based drip campaigns, transactional emails, and integrates with ecommerce platforms. The platform also offers Facebook ad creation, webinar tools, and conversion tunnel features for automated sales funnels.
Price: The free plan includes unlimited email sends to 500 contacts, with prices starting at $19 per month for 1,000 subscribers.
10. Constant Contact
Constant Contact is a comprehensive marketing toolbox that includes email marketing features. The platform offers a wide selection of free email templates and an automatic template builder based on your website or Facebook page. Constant Contact supports A/B testing, automated resends, and advanced segmentation for personalized campaigns. The platform also provides landing page and website building features, social media management, and advertising tools.
Price: Prices start at $9.99 per month for up to 500 subscribers, with a 60-day trial option available.
Choosing the Best Email Marketing Service for Your Business
When selecting an email marketing service, consider your specific needs and goals. Look for features such as advanced automation, CRM integration, multichannel capabilities, and affordable pricing based on your subscriber count. Brevo stands out as an excellent option for small businesses due to its comprehensive features, affordable pricing, and unlimited contact storage. Evaluate your options and choose the email marketing service that best aligns with your business needs and budget.
