27 Tips on Best Practices for Creating Viral Content 2024

Introduction

Creating viral content on TikTok can be a game-changer for content creators and brands. However, what works on other platforms may not necessarily go viral on TikTok. To help you ace your TikTok marketing strategy, we have compiled a list of the best practices for creating viral content on TikTok. These practices will increase your chances of going viral and help you make the most out of this rising social media platform.

1. How-tos or Tutorial Videos

Crafting tutorial videos that resonate with your audience and add value is a great way to create viral content on TikTok. You can showcase your products or services through a unique and engaging perspective. Ensure your tutorial videos are straightforward and provide a step-by-step guide on using the product or service. For example, you can create videos on how to make a delicious recipe, perform a product hack, or style an outfit. These tutorials not only promote your product or service but also increase the chances of your video being shared with viewers who are searching for new solutions or skills.

2. ASMR or Satisfying Videos

ASMR videos, which stands for autonomous sensory meridian response, can create a relaxing and satisfying sensation for viewers. These videos utilize sounds such as tapping, cutting, and visually soothing scenes. Consider creating ASMR videos where you fill containers with products, restock items, or arrange things in an orderly manner.

3. Packing Orders for Customers Videos

If you have a small business, consider using TikTok to build your community and following. One engaging and popular way to do this is by creating videos of you packing orders in front of the camera. These videos usually fall into the ASMR category and help build trust among customers about the product being delivered to them. Set up an order packaging station and showcase your products or merchandise while putting together orders for shipping.

4. Dance Challenge Videos

Dance challenges have been popular on TikTok since its inception, and they still remain among the top contenders for viral content. Consider participating in existing dance challenges or creating your own dance challenge. If you have a mascot or employees who can join in the dance challenge, it can be a great way to showcase your brand and engage with your audience.

5. Lip Syncing Videos

Lip-syncing videos are a favorite on TikTok, as the platform originated from the lip-sync app, Musical.ly. Consider creating lip-sync videos using popular songs or iconic dialogues from movies. You can incorporate your product or service into the video by having someone use your product while lip-syncing.

6. Green Screen Videos

Take advantage of TikTok’s green screen feature to add an extra level of creativity to your videos. You can record product or service videos, announce new campaigns, or start limited-time sales using exciting backgrounds to make your video stand out.

7. Behind-the-Scenes Videos

Behind-the-scenes videos give your audience a sneak peek into your business. Whether it’s your office, team meetings, manufacturing process, or fun team visits, these videos can be engaging and entertaining. Use behind-the-scenes videos to share the hard work you put into your business and connect with your audience on a more personal level.

8. Day-in-the-Life Videos

Daily vlogs have been trending on TikTok, offering viewers an insider view of creators’ day-to-day lives. These videos take viewers on a journey, allowing them to get a close look at the activities you do, the people you encounter, and the experiences you have. Whether you’re a professional in a business setting, someone exploring a new city or market, or simply spending time with your family, day-in-the-life videos can showcase your daily life and engage your audience.

9. Recipe Videos

Even if you’re not in the food industry, you can share a scrumptious recipe with your audience. Recipe videos can be used to showcase your brand in different ways, such as wearing your branded t-shirt or using branded equipment. Everyone loves a hearty meal, so take advantage of this opportunity to create engaging and shareable content.

10. Short Play or Skit Videos

Use skits or short performances to connect with your audience. Skits can be a great tool for education and entertainment. For example, you can create Karen stories about customer support. These short TikTok videos can also be useful for conveying information about a service, introducing a new product, or showcasing your brand’s unique personality.

11. Livestream

TikTok livestreams can be a great alternative to your regular video content. Use livestreams to launch new products, share exciting news or updates, conduct Q&A sessions, or interview experts or personalities. Encourage your viewers to engage in the comments, as this will contribute to the success of your livestream.

12. Makeover Videos

Makeover videos, whether they’re about hair, outfits, or makeup, are here to stay on TikTok. Brands and creators are taking advantage of these videos to showcase their products. Consider creating makeover videos that show the transformation of a room or the upcycling of furniture.

13. Videos Testing a Viral Hack

Piggyback on popular ideas by creating content that tests a new viral hack, tries a food trend, or completes DIY projects. These videos can be fun, humorous, creative, and unique, offering you an opportunity to share honest reviews and engage your audience.

14. Duet Videos

Take advantage of TikTok’s duet and stitch features to collaborate with other users and create your own remix video content. Use the duet feature to play your video alongside another user’s video in a split-screen or green-screen format. The stitch feature allows you to insert up to 5 seconds of another user’s content into your own video.

15. Life Hack or Quick Tips Videos

Share your wisdom with your audience through life hack or quick tips videos. These videos can provide valuable insights and make daily life better and easier. Share tricks and tips related to day-to-day tasks, cooking, machine hacks, and more. Use a combination of visuals and audio to effectively communicate your hot hacks.

16. Fun Facts Videos

Share fun facts with your audience to showcase your knowledge and entertain them. These fun facts can be related to your business, brand, current events, or even TikTok trends. Use these videos to engage your audience and keep them interested in your content.

17. Branded Hashtag Challenge Videos

Take part in branded hashtag challenges to boost brand awareness and visibility. Create videos that showcase your brand while participating in popular challenges. Some successful examples of branded hashtag challenges include #MerryBOSSmas from Boss, #InMyAEJeans from American Eagle, and #GoForItChallenge from FC Barcelona and OPPO.

18. Non-Branded TikTok Challenge Videos

You don’t always need to start a new challenge. Take part in existing TikTok challenges that have caught users’ attention. These challenges change over time, creating opportunities for new ones to emerge. Engage with your audience by participating in trending challenges such as #selfcare2024, #youareenough, #thatsnotmyname, and more.

19. Processes in Fast Motion Videos

Create exciting and interesting videos by showcasing processes in fast motion. Whether it’s making a sculpture, carving a wooden artifact, knitting a sweater, or packing an order for shipping, fast-motion videos can captivate your audience. Remove the slow, boring parts and focus on the impressive aspects of the process. Add trending music to enhance the effect.

20. Videos Utilizing Current Events, News, or Occasions

Take inspiration from current events, news, sporting leagues, trending recipes, holidays, or gossip to create engaging video content. Weigh in on these events to pique the interest of your customers and encourage them to engage with your content.

21. TikTok’s New Filters

Experiment with TikTok’s new filters to create fresh and exciting content. Stay updated on the latest filters with AR effects and incorporate them into your videos. This will help you stay current and grab the attention of your audience.

22. Science Experiment Videos

Have fun with science by creating science experiment videos. All you need is a phone, some materials, and an experimental mindset. Whether you make a volcano erupt or pop balloons with orange peels, science experiments can increase virality and engagement.

23. Get Ready with Me Videos

Believe it or not, people find daily routines interesting to watch. Create “get ready with me” videos that showcase your morning routine, whether it’s choosing your outfit, making breakfast, or preparing a smoothie. Take your audience along on your daily activities and give them an inside look into your life.

24. Q&A Videos

Engage with your audience by creating Q&A videos. Invite viewers to ask questions on specific or random topics and answer them in your future TikTok videos. Consider doing live streams to respond to the queries in real-time. This will help you connect with your audience and provide valuable insights.

25. Voting

Encourage audience participation by creating brackets or opinion polls on non-serious and entertaining topics. Let people share their opinions on topics such as the best fruit or choosing between tea and coffee. Engage your audience in healthy debates and discussions.

26. Prank Videos

Entertain your audience with viral pranks and funny videos. TikTok is filled with weirdly funny content that can bring joy to your viewers. Create delightful and wonderfully silly prank videos to engage your audience and make them laugh.

27. Collaborate with Influencers

Collaborating with TikTok influencers can significantly boost the sales and follower count of your products or services. Influencers provide genuine feedback and recommendations, which are trusted by users. Share your products with influencers and let them review them with their followers. This can help increase brand visibility and credibility.

In conclusion, these best practices for creating viral content on TikTok will help you make the most out of this rising social media platform. Experiment with different ideas, engage with your audience, and stay updated on the latest trends and features of TikTok. With the right strategy and creativity, you can create viral content that resonates with your audience and drives engagement and growth.