11 Tips for digital product marketing

Digital product marketing is the process of promoting and selling digital products online. It involves creating strategies to increase visibility, generate leads, and convert those leads into customers. Digital products are files or content that can be bought and sold online, such as stock photos, mobile apps, WordPress plugins, eBooks, and templates.

Why Should You Sell Digital Products Online?

Selling digital products online offers several advantages for entrepreneurs. Firstly, there are minimal overhead costs involved. Unlike physical products, digital products don’t require prototyping, manufacturing, warehousing, or shipping. Once the digital product is created, it can be stored on a computer and delivered instantly online.

Digital products are also highly scalable. If demand increases, there is no need to source more products like with physical goods. The file is already available and ready to be distributed to customers.

Moreover, the profit margins for digital products can be very high. The production cost is often just the time and expertise invested in creating the product. Even if you hire others to assist in the design or coding process, it is usually a one-time cost. Once the product is created, it can be sold to an unlimited number of customers for years to come.

Lastly, digital products can provide a source of passive income. Once a sales funnel is set up, the digital product can sell automatically, allowing entrepreneurs to earn money even while on vacation or focusing on other aspects of their business.

However, to achieve success in selling digital products, a strong marketing strategy is essential. Let’s explore some effective strategies for marketing digital products.

11 Tips for Marketing Digital Products

To effectively market digital products, it is important to focus on three main areas: visibility, lead generation, and conversion. Here are 11 tips to help you market your digital products successfully:

1. Build an Audience Before You Build a Product

Instead of starting with the product idea, begin by building an audience. Create an email list to gather potential customers who are interested in your niche. This allows you to directly communicate with your audience and understand their needs, challenges, and preferences. By building an audience first, you can tailor your digital product to meet their specific needs, increasing the chances of success.

To build an email list, you can use email marketing providers like OptinMonster. OptinMonster offers a variety of templates and tools to create eye-catching opt-in forms and capture email subscribers interested in your digital product.

2. Run a Pre-Launch Campaign

Generate excitement and demand for your digital product by running a pre-launch campaign. This can be done through social media, your website, and email marketing. During the pre-launch period, focus on highlighting the benefits of your digital product and explaining why your target audience needs it. Offering special pre-launch pricing can incentivize customers to purchase the product before the official launch.

3. Partner With Bloggers and Influencers

Collaborate with bloggers and influencers in your niche to promote your digital product. They already have established audiences that align with your target market. You can pay for sponsored posts where bloggers and influencers feature your product or set up an affiliate program where they earn a commission on sales made through their affiliate links.

4. Join an Online Marketplace

Increase the visibility of your digital product by listing it on online marketplaces such as Etsy, CodeCanyon, Creative Market, Gumroad, or Amazon. These platforms have a large customer base and can help you reach a wider audience than you might be able to on your own.

5. Host an Online Challenge

Engage potential customers by hosting an online challenge related to your digital product. Participants perform specific actions to earn the chance to win a prize. This helps build your email list and nurtures leads who are already interested in your product. Even if participants don’t win, they will have had a taste of your product and may be more likely to purchase it on their own.

6. Present at an Online Summit

Participate in online conferences and summits by presenting webinars or workshops related to your digital product. This allows you to showcase your expertise and reach a larger audience. You can promote your product directly during your presentation or offer special incentives for conference attendees.

7. Create a Content Marketing Funnel

Develop a content marketing funnel to attract leads and nurture them towards purchasing your digital product. Create informative blog posts, videos, or social media posts that address the needs of your target market. Direct traffic from this content to a lead magnet, such as a free ebook or checklist, in exchange for their email address. Once you have their email, continue providing valuable content and eventually promote your digital product.

8. Gather Persuasive Social Proof

Use social proof to boost your conversion rates. Share testimonials, reviews, and case studies from satisfied customers to build trust and credibility. People often look to the behavior of others to determine what actions they should take, so showcasing positive experiences can influence potential buyers to make a purchase.

9. Price and Package Your Product Strategically

Ensure your digital product is priced and packaged appropriately to reflect its value. While digital products may not have a physical form, they can provide significant benefits and results when used effectively. Avoid undervaluing your product due to its intangible nature. Consider factors such as your competitors’ pricing and the value your product provides to determine an appropriate price point.

10. Start a Membership Site

Consider offering your digital products as part of a membership site. This allows you to provide exclusive content and resources to members, charging a subscription fee. Membership sites can create a recurring revenue stream and provide additional value to customers.

11. Add Marketing Campaigns to Your Website

Promote your digital product directly on your website to increase visibility. Use tools like OptinMonster to create floating bars, inline forms, popups, and widgets that capture visitors’ attention and encourage them to purchase your product. Don’t rely solely on a hidden link in the navigation menu; actively promote your product throughout your website.

Conclusion

Marketing digital products successfully requires a well-rounded strategy that focuses on visibility, lead generation, and conversion. By building an audience before creating your product, running pre-launch campaigns, partnering with bloggers and influencers, joining online marketplaces, hosting challenges and webinars, creating content marketing funnels, gathering social proof, pricing strategically, starting a membership site, and promoting your product on your website, you can effectively market your digital products and reach a wider audience.